1) It needs to grab they eye
a) Contrast between light & dark colors
b) Think about shapes, colors & balance – often you can control these elements
c) Create an emphasis on the main subject
i) You can use light to do this
ii) You can use composition to do this
d) Balance is known as composition – apply the Rule of 3rds
i) Look for strong lines
ii) Depth is good
iii) Divide the viewfinder into 3rds both vertically and horizontally
e) If you’re not sure if it has good structure or not, stand back far from it – does the general shape and color of the main focal point still stand out?
2) Once it has caught your attention, there should be detail to keep you interested
a) Almost all pictures have detail so this is not the hard part
b) Revert back to #1
3) Is there a Message?
a) If your photo had a punch line what would it be?
b) Things that are unique, make people think or feel
c) Revert to #1